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To the Max (5)
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A Cold Case Frozen in Time
Until this cold case heats up, Sharon Skiba is lost in limbo.
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Some of newspapering's best and brightest are trading journalism for academia — including three Pulitzer winners hired at CU.
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Denver Police Reports Harder to Get Under New System
Reporters are having a hard time learning about Denver crimes. Coincidence, or alleged improvements gone awry?
By Michael Roberts
Published: February 14, 2008
The police blotter is among the most popular features in the Denver Daily News, and Daniel Williams is the reason. Weekdays for over three years, Williams has trekked to the tiny press room at the Denver Police Department's Cherokee Street headquarters to page through reports, and until recently, he found plenty of fodder: minor incidents, major felonies, and everything in between. But beginning about six months ago, the number and variety of reports fell off precipitously. The stack went from an average of 150 documents per day, by Williams's reckoning, to a mere handful, and the ones available tended toward the trivial — stolen credit cards, lost cell phones — with the most significant offenses often missing entirely.
"Every day in Denver, there'll be a burglary or robbery of a business and six or seven serious assaults," Williams says. "These are facts: You can check my police reports to prove it. Then, suddenly, there's nothing. And those things just didn't stop happening."
Maybe not, but TV, radio and print reporters no longer heard about many of them — and all because of what representatives from the DPD and City Hall say are computer upgrades intended to make life easier and more efficient for police officers, the general public and journalists alike.
In late January, following a steady rain of complaints from folks at assorted news agencies, the DPD began placing a log of barebones case listings in the press room, and Lieutenant Ron Saunier, who supervises the department's public information officers, began e-mailing similar data to assorted media members shortly thereafter. But Williams is far from impressed by the new procedure. "It doesn't make any sense," he maintains. "It's a terrible idea."
The changes were necessitated by Denver's implementation of a new Versadex Records Management System. According to Jeremy Bronson, who served until recently as a special assistant to Denver mayor John Hickenlooper and the city's DPD liaison, the RMS should help the department move away from a paper-based approach. "Up until 2007, an officer on the street would respond to a report of a crime and fill out a paper offense-report form, and that would go to the records bureau in the department, where someone would type in information," Bronson notes. "But throughout last year, we switched to officers having laptops in their cars. They type the information into the laptops, which are connected wirelessly to the Records Management System. That enables the RMS to be populated in real time."
The advantages the RMS offers the department are obvious, and Bronson touts a benefit for the citizenry as a whole: Denvergov.org/DenverMaps/CrimeMapping, a page on the city's website. Internet users can seek out crime figures by neighborhood, park, school and so on. Too bad this tool is of little use to reporters. The site is a bit glitchy — and even if everything works perfectly, the listings only display a few basics: date, time, general location and type of crime. In contrast, the old police reports sported the names of the individuals involved plus a narrative — a description that immediately let journalists know if the occurrence was intriguing or routine.
Bronson says staffers working on the RMS understood they needed to come up with a way for reporters to access more complete reports, but he's not certain why a strategy wasn't in place before the transition began. As for Saunier, he points to the task's complexity. In the past, he notes, "someone physically had to look at each report and redact information in the narrative that we have to remove under state law" — names of juveniles or sexual assault victims, Social Security numbers, etc. The technical crew was asked to streamline this practice, and finding a fix proved daunting. At one point, Saunier says they thought they'd licked the problems; then, during a test, he discovered that victims of a homicide and a suicide had been identified in reports before next of kin was notified, precipitating another delay. During this period, he speculates that records personnel may have filled the press room with copies of paper reports filled out by people who came into the office to report minor crimes. If so, that would explain why sheets about petty matters continued to reach scribes, while the serious stuff vanished.
In the meantime, reporters and editors were left to wonder what was going on — and recognizing a link between the press-room developments and the RMS required a very long memory. Sarah Huntley, the former assistant city editor for the Rocky Mountain News, who recently became the public information officer for the Boulder Police Department, says Chief of Police Gerry Whitman "gave the media a heads-up two and a half or three years ago that they were going to this system. They were trying to determine which media outlets checked the reports on a regular basis and what kind of impact it might have." Still, she didn't make the connection between the RMS and the shrinking stacks until she asked Saunier about it during a meeting on another topic last fall.











A large part of the problem is that Denver uses former police officers to perform the public relations function for the police department. Most cops are extremely rigid and formal, and they are not forthcoming when it comes to providing information to the public.
Being an expert in police tactics does not qualify someone to perform effective media relations, public relations, or internal information programs. Do these people even get any training on the Freedom of Information Act, the Health Information Protection Act, the Privacy Act, or strategic communications planning?
As a public relations professional, I see this type of thing happening over and over. Excel Energy hires an electrical engineer to do their PR. Exempla and Health One hire surgeons to handle their media relations. It's ridiculous.
When will hiring managers realize that PR is best handled by trained, experienced PR professionals? Crafting key messages, responding to media queries in a timely manner, arranging interviews, coordinating special events, and writing press releases doesn't require extremely deep knowledge of the inner workings of an organization. It just requires an organized person with some training and common sense who knows where to go to get answers to the public's and media's questions.
Hiring a cop to do PR for the police force is like hiring a mechanic to be general manager of a car dealership. It just doesn't make sense -- and it isn't good business.
Comment by Jerry Jones — February 14, 2008 @ 09:59AM