When Spark Dispensary decided to upgrade its retail space and move next door into 4799 Colorado Boulevard, general manager Dan Holom thought Cabrera was a natural choice to work on the new store. The Denver artist was interested, but thought he saw an opportunity to do more than a mural.
What the two parties eventually settled on was a playground for Denver's art space that stretches from the inside of the dispensary to the area around it.
Locally and nationally renowned street artists like Nychos, Chris Haven, Detour, Birdcap, Shane Huss, Casey Kawaguchi, Hiero Veiga and Marissa Napoletano are just some of the people whom Cabrera persuaded to paint on Spark's walls, rooftop and awnings. Cabrera didn't stop there, though. He also convinced SMiLE to create animal-focused stencil art and got painted vases for the interior from Joshua Genius, as well as collages from art duo Grantedly Cordial and indoor graphic projections from Actualize Visuals. And, of course, Rubezilla's work is represented, too.
"The paint days just turned into sessions. It really turned into a collaboration of Denver's art scene," Cabrera says. "The goal here was turning this place into an art museum. These are more than regular murals, though. These are AR-activated."
Paintings on Spark's outdoor walls and several indoor installations have QR codes and marked spots where visitors should stand to look at augmented-reality versions of the artists' work, which can involve anything from changing colors and patterns to new details and characteristics on murals. Artist collaborations are easy to find throughout the property, including a long retaining wall that echoes the Spartan movie 300.
SMiLE's stencils and animal art can be found outside, on the west side of the building.
Thomas Mitchell
"There's street art, there's fine art, and there's a lot of other stuff. These are all artists I've followed and been inspired by during my career," he continues. "Their response was great, too. For people who didn't get their own wall, we kind of just left it up to them and the homies."
Spark co-owner Joseph Gira was excited to create a Meow Wolf-like marijuana store, but paying a fair rate for so many artists — some of whom rarely exhibit their work, according to Cabrera — took a decent amount of money. To help foot the bill, Holom and Spark connected Cabrera and the artists with Colorado cannabis brands like 710 Labs, Artsy and Veritas Fine Cannabis, which sponsored various pieces around the dispensary.
"We've done murals before, but we wanted to do something different. The best part is, you don't have to be 21 to see a lot of the work that is outside of the dispensary," says Spark marketing consultant Robert Folse, who helped coordinate the installations and buildout.
On top of being a "summer camp for artists" and giving him an excuse to watch 300 again, Cabrera hopes the dispensary's installations will help sell artists' merchandise. The store has retail space set aside for T-shirts and other gear made by Spark creators, and he and Folse plan to have live-painting sessions at the store.
Although most of the art at Spark was completed in April, it's only "about 80 percent done," Cabrera says, and updates are always a possibility.
Find a video tour of Spark Dispensary below.
