Emotionally charged and violent, the arresting clip -- written, directed and produced by Randal Kirk II and Mark Davenport -- pivots on a literal narrative matching the title of the song. From behind a pulpit, backlit by brilliant light streaming through from stained glass windows, Yonnas Abraham relates the tale of (and eulogizes) SkAR, a graffitti writer who willfully tags over another crew's tags, prompting a death warrant to be issued by his rivals, resulting in his untimely demise at their hands and his friends' subsequent efforts to avenge him.